The Invisible Advantage

In the sports world, we love to fall in love with the hero.  The one that hits the shot at the buzzer or zooms across the finish line beating their opponents by a fraction of a second.  There are many variables in the ecosystem of success and equipment may the most often overlooked.  If two competitors are closely matched, the deciding factors are the other ingredients, none of which are any more important than equipment.  A runner’s shoes, a race car driver’s tires, a swimmers cap and goggles, all of these things matter and are little things that make a huge difference!

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